Shiny Object Syndrome – Do You Have it, and How to Cope With it?

 Shiny Object Syndrome is Something We All Face at Some Stage in Our Life.

Being an entrepreneur isn’t as easy as some people make it look like. I mean, just because you’re an entrepreneur (fancy sounding word) does not mean that you’re going to get rich quick. But that’s what we’re after. Many of us have to admit that we got into the game of business because we want to make the big bucks. That, however, doesn’t happen for an entrepreneur that can’t come up with ideas that will work for their business.

Businesses need ideas to grow. And those ideas come from the minds of the entrepreneurs that started them. There are times, however, when a business owner can have too many ideas – and that’s not exactly a good thing. Sure it may seem nice to be able to stockpile a ton of ideas and keep them in your personal thought bank, but it may just be the multitude of ideas that you keep having that’s stopping you from reeling in the dough.

You want your business to grow so you keep on hatching new ideas that you think will really shoot you into the atmosphere! The problem now is that with all those ideas you’re churning out, you’re constantly fleeting to and fro towards each one of them. You don’t know where to start, you don’t know where to go next, and you certainly aren’t making solid progress. This is what we call Shiny Object Syndrome.

When you have Shiny Object Syndrome, what you do is that you want to keep chasing that shiny object – which takes the form of the ideas that you’re constantly pushing out of your noggin. The more ideas you have, the more chances you have to develop your business. However, the more ideas you have, the more things you’ll want to get done. If you keep moving from one idea to another without seeing anything through then it becomes a different story.

So do you have Shiny Object Syndrome? Of course, you’ll probably deny that you do, but that denial isn’t going to help you meet your goals. Do you find yourself doing one of the things mentioned above oh so often? If not just one of them, are you guilty of all of them? If you are, then you have it – you have Shiny Object Syndrome.

If you have this “disorder”, then you are at risk of doing one of these things, or all of them together:

1.) Lose focus. You have so many ideas that you can’t focus on a single one at a time. When a new, shiny idea pops into your head, you go gallivanting after it like a noble knight that’s off to rescue a princess!
2.) Inefficient business management. A business owner needs to be able to direct in which direction his/her business is heading. But when that owner has too many things that he/she wants to pursue, it’s like going adventuring without a treasure map… and you’re constantly bumping into as many trees as you can in the forest.
3.) Wasting precious time. When you have too many ideas that appear good in your head, you’ll want to pursue all of them. Sometimes you’ll do this one at a time, or you’ll go for all of them at once. The latter is the problem. This is because you run the chance of splitting your focus onto so many projects, and who knows if some of the ideas you’re pursuing are actually worth it? You could be wasting time that’s better spent focusing on more important ideas.

Sounds bad, doesn’t it? If I was an actual doctor then this would probably be on the same level as an incurable disease. Luckily, I’m no doctor, and this whole thing isn’t unmanageable. Just like how some sicknesses can be managed with the proper drugs and avoidance of certain factors that affect it, you can deal with your own shiny object syndrome in your own way. So the next time Morpheus asks you if you want the red or blue pill, you won’t say you want both.


Here is a couple of helpful tips that will help you cope with Shiny Object Syndrome. It’s not difficult, trust me:

Tip #1 – Ideas are golden; write them down.

As an entrepreneur, you make it your job to be a living, breathing idea factory. You just churn out ideas like it’s no one’s business! You probably can’t go a day without having the proverbial light bulb turn on right above your head. If such is the case, if you live and breathe ideas, then you need to write them all down. I mean, ideas are golden. One of those ideas you have may just be solid gold!

Although, what you need to understand is that not all of your ideas are actually going to be worth it. Just because a new idea popped into your head and sounds like you’re going to have to go the bank to make a new deposit doesn’t mean that it’s good. Exercise restraint because chances are your hands will get so itchy that you nearly can’t stop yourself from pursuing that new idea – until such a time comes when you have another newer idea.

So from now on, when your brain juices get a flowin’ and those ideas start getting pumped out, keep in mind that…

1.) Your new idea is not top priority.

2.) Your new idea does not require immediate attention.

3.) Your new idea is not a miracle worker that it needs implementation.

A new idea isn’t always a good idea. That is why you need to keep a list of all the ideas that you come up with. This way you can organize your thoughts and sift through what you think works, as well as come back to previous ideas that you’ve already had. So the next time you have a “good idea”, write it down and get back to it later. Go attend to the ideas that matter more and finish them before you start pursuing a new one.

Tip #2 – Give yourself a proper amount of thinking time.

You’ll have both big and small ideas. The small ideas you have can be attended to almost immediately, and are probably things that you can implement on your own. Also, chances are that they won’t change anything too significantly that it messes with your entire business structure. It’s the big ones that you should be worrying about. Some of them are indeed good, but can cause drastic changes that may just send you rocketing down instead of up.

In fact, even small ideas need to be looked out for. They may be small, but if you believe in that saying that a ripple becomes a wave, then even small ideas can cause a major event for your business. So when it comes to your ideas, both big and small, give yourself a proper amount of time to think about them. No, I’m not talking about mere hours – I’m talking about days! Your ideas need to examined properly and not rushed.

When you have a new idea that you want to implement or turn your focus onto, think about it first. Just because it sounds good doesn’t mean that it’s going to work the way you imagine it to. Think hard about it and see if it’s an idea that is really worth pushing for.

Tip #3 – Go in the direction of your goals.

When sifting through all of those ideas you have, it’s hard to find the ones that will really take your business to the next level. When you’re running around from idea to idea, trying to pursue and find ones that will perfectly fit your plans, then chances are you’re making very little progress because you aren’t sure which one of your ideas will work. It’s like going at trial and error, except you’re benefiting less from all the testing you’re doing.

What you need is direction! When you’re picking from your ideas and making the big decisions for your business, what you need to do is to go in the direction of your goals! What this means is that when you’re picking ideas, pick the ones that you think (or better yet, know) will carry your business towards your current goal. If you’ve listed down all of your ideas (like it says in our first tip), you’ll have an entire list to pick from – it’s like a trip to the grocery store!

We can even match this up with our second tip. You’ll pick from your list and give yourself time to think about each idea that you know will keep pushing you in the right direction. This way you can make plans in advance instead of having to just make them on the fly. You can control where you’re going and make the necessary changes before implementation, therefore allowing you to be more efficient with all that needs to be done.

See? Coping with Shiny Object Syndrome isn’t difficult. These three tips should help you get through it, and even help with making future plans for your business!

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